Topical Stamp Collecting
Expanding Horizons

Germany was first to have advertising on its stamp booklets, in 1905. By the 1920s, entire French booklets contained multiples advertisements from a single firm. In recent years, the use of commercial advertising has diminished.

Thematic importance of booklets has increased

• 1969 Great Britain booklet, entitled Stamps for Cooks, included 12 recipes printed on gummed labels attached to the panes
• 1972 GB booklet described the history of the famous pottery of Josiah Wedgewood

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